Girlyish Skincare was created by sisters Macy and Madison to formulate skincare specifically for tweens and teens — free of fragrances, parabens, retinols, and hormone disruptors, and built around mineral-based sunscreen with zinc oxide. Their signature "Glowing Girly Routine" bundles a creamy cleanser, lightweight moisturizer, and SPF 30 mineral sunscreen, formulated by certified cosmetic chemists.

This brand sells to two audiences at once — young customers who want a routine that feels like theirs, and parents who need to trust every ingredient. The site had to balance a playful, teen-safe tone with the credibility signals that reassure a parent making the purchase.

We built Girlyish Skincare on Shopify, organizing the storefront around Shop, Our Story, and a "Glow Guide" education blog, so the brand's safety-first formulation story sits right alongside the products themselves.